Defamation / Reputation
Hlynsdottir v. Iceland (no. 2)
Closed Contracts Expression
Global Freedom of Expression is an academic initiative and therefore, we encourage you to share and republish excerpts of our content so long as they are not used for commercial purposes and you respect the following policy:
Attribution, copyright, and license information for media used by Global Freedom of Expression is available on our Credits page.
A political party aired a campaign advertisement during elections that criticized the Mexican administration of recent decades and the mainstream media. As part of its message, the party used the image of an iconic television anchor, who later filed a complaint with the Electoral Institute. The Institute then ordered the message containing his image to be withdrawn and sanctioned the party with a “public reprimand” for having misused it. When the Electoral Tribunal heard the case, it upheld the withdrawal of the version of the political advertisement containing the journalist’s image but reversed the “public reprimand.”
The Party of the Democratic Revolution (Partido de la Revolución Democrática, PRD) aired a promotional advertisement on television in the time slot assigned to it during an election campaign season. The advertisement linked the Mexican administrations of recent years to corruption and abuse of authority, and stated that the media had been permissive with these administrations. As a symbol of the Mexican media, the advertisement showed the public image of an iconic news anchor who worked at one of the two broadcast television networks. The image was used without the news anchor’s consent.
The journalist filed a complaint against the PRD on the grounds that the promotional message constituted: (i) an attack on his personal image and integrity, because it was used without his permission as part of a an advertisement that could cause threats to be made against him; (ii) a violation of his right to freedom of expression, because the dissemination thereof sought to intimidate him in his work as a journalist; and (iii) the offense of electoral defamation (calumnia electoral), by falsely accusing him of the crimes alluded to in the advertisement. He also requested as a precautionary measure that the advertisement be withdrawn.
The National Electoral Institute’s Commission of Complaints and Criminal Complaints (Comisión de Quejas y Denuncias del Instituto Nacional Electoral) granted an injunction ordering the withdrawal of the promotional message containing the journalist’s image. This decision was then challenged by the PRD. In turn, the Special Regional Chamber of the Electoral Tribunal (Sala Regional Especializada del Tribunal Electoral) decided that the advertisement had indeed exceeded the limits of freedom of expression and, as a result, had harmed the plaintiff’s professional image, which constituted a minor offense under electoral law. Consequently, it “publicly reprimanded” the PRD and withdrew from broadcast the advertisement containing the journalist’s image. Finally, it held that the alleged defamation had not been proven.
The political party filed an appeal for judicial review against the decision, arguing: (i) that the offense for which it had been sanctioned did not exist under electoral law, and therefore, its freedom of expression had been violated without just cause; and (ii) through the advertisement, the party had sought to critique the plaintiff’s journalistic work and “[the] information monopoly that still prevails”, which is lawful and protected by freedom of expression. [p. 11]. It therefore requested that the Regional Chamber’s decision be rescinded and that the full or complete broadcast of the advertisement be allowed.
The High Chamber of the Electoral Tribunal (Sala Superior del Tribunal Electoral) decided to reverse the reprimand, due to its failure to respect the principle of the prior definition of criminal offenses (principio de tipicidad). However, it upheld the withdrawal of the version of the advertisement containing the journalist’s image.
The High Chamber of the Electoral Tribunal (Sala Superior del Tribunal Electoral) had to decide whether a political party’s right to freedom of expression during an election covers the use of a very well-known television anchor’s image in order to criticize the alleged undue concentration of media ownership, because the party claims that the media has been permissive with the violence or corruption committed by previous administrations.
The High Chamber began by noting that political advertisement is part of freedom of expression because it makes it possible for “public opinion to be formed and maintained”. [p. 19]. It further noted that, given its importance in a democratic State, political advertisement enjoys broader protection than other forms of expression. In this regard, the High Chamber cited Inter-American Court of Human Rights (IACtHR) Advisory Opinion OC-5/85, the IACtHR judgment in the case of Ricardo Canese v. Paraguay. The High Chamber stated that if the information is of “public importance,” the exercise of the right enjoys additional protection. This category includes persons performing public activities with regard to which society “has a legitimate interest in staying informed.” [p. 20]. To support its argument, the High Chamber cited the IACtHR judgments Herrera Ulloa v. Costa Rica and Kimel v. Argentina.
According to the High Chamber, the journalist is a public figure who meets the criteria mentioned above, and he therefore must have a greater level of tolerance regarding the exercise of freedom of expression, especially by political parties during elections. However, the High Chamber clarified that in order for this higher level of tolerance to operate, the speech and opinions must be focused on the public activity carried out by the individual being criticized – in this case, the plaintiff’s journalistic activity. This, according to the High Chamber, was not the case in the advertisement that was broadcast. In addition, in the opinion of the High Chamber, the advertisement not only referred to the journalist’s professional activity, but rather presented him as just another member of the government, when there was no direct or indirect relationship between them. For the High Chamber, this constituted an abuse of the party’s right to freedom of expression. The High Chamber justified this decision by referring to Articles 11 and 13 of the ACHR, which establish respect for the reputations of others as the limit to the right to freedom of expression. Therefore, the High Chamber decided to permanently remove the advertisement with the journalist’s image from broadcast.
With regard to the legality of the reprimand imposed, sanctions in electoral matters must comply with the principle of legality and the principle of the prior definition of criminal offenses, so that people know what is prohibited and may behave accordingly. Yet the Regional Chamber, when imposing the reprimand on the party, referred to the ground for its sanction as “unjustified use of a journalist’s image,” which did not exist under electoral law. Therefore, the High Chamber decided to reverse the reprimand due to its failure to respect the aforementioned principles.
Finally, the High Chamber of the Electoral Tribunal said there was no proof of electoral defamation [calumnia electoral], and therefore confirmed the contested decision on this point.
Judge María del Carmen Alanís Figueroa stated that she agreed with the final decision, but disagreed with the reasons on which it was based. She agreed with the arguments regarding the principle of the prior definition of the crime for which the parties were sanctioned, and therefore agreed with rescinding the reprimand imposed previously. However, in her opinion, the High Chamber had omitted the fact that the broadcasting of the advertisement not only constituted a violation of the plaintiff’s rights; it also constituted an injury to the plaintiff’s image. This injury should be redress, in the form of the permanent withdrawal of the advertisement containing his image, not as a penalty but as a form of reparation for the journalist’s image.
On the other hand, Judge Manuel González Oropeza completely disagreed with the decision adopted by the majority of the High Chamber. He argued that journalists, as individuals who meet the standard of public importance, are subject to public debate. He said that it is the State’s duty to guarantee freedom of expression in political debate and that the image of people of public importance, such as the plaintiff, may play a part in this debate. Therefore, in his opinion, the decision under appeal should have been entirely reversed.
Finally, Judge Flavio Galván Rivera agreed with the final decision, but not with the reasoning used by the majority of the High Chamber. On this matter, he stated that he believed that the party had indeed committed the offense of electoral defamation (calumnia electoral), because (i) the journalist was not part of the administration being criticized, and therefore was not part of political debate; (ii) no reference was made to his professional activity; and (iii) it was carried out during an electoral campaign. However, he said that based on the principle of non bis in idem -or the prohibition against double jeopardy- the withdrawal of the advertisement was already a penalty and the additional reprimand was not appropriate, since the same behavior would be sanctioned twice.
Decision Direction indicates whether the decision expands or contracts expression based on an analysis of the case.
On the one hand, the decision highlights Inter-American Human Rights System case law, according to which the dissemination of political speech during electoral campaigns is an activity that is especially protected by freedom of expression. The judgment explains that people who meet the “public importance” standard must have a higher level of tolerance. However, it also states that in order for speech to be protected, it must explicitly and directly refer to the activity of public importance carried out by the person being criticized. In this case, the criticism should have directly and specifically addressed the news anchor’s specific actions. Because the advertisement did not identify these actions, the High Chamber of the Electoral Tribunal decided to order the withdrawal of the promotional message that included the journalist’s image. This part of the judgment restricts the scope of the right to freedom of expression.
Global Perspective demonstrates how the court’s decision was influenced by standards from one or many regions.
Case significance refers to how influential the case is and how its significance changes over time.
The Electoral Tribunal is in charge of hearing cases concerning the protection of political rights and electoral challenges.
Let us know if you notice errors or if the case analysis needs revision.